brand-identity-guidelines-coca-cola-zero-1

Fleet Design Standards 7.05Fleet: Application Standards for Graphics and DecalsGraphics for fleet application support the overall BrandIdentity through visual consistency across the globe whileaccommodating variations in vehicle types and styling.In General• Follow the carefully developed standards provided here toensure a uniform visual impression.• Specific standards for delivery trucks, route trucks, eventtrailers, automobiles, pickup trucks and utility vans areprovided on the following pages.• Maintain proper scale of the provided graphics when resizingthem for various vehicle sizes.Painted Graphics• Only the Coca-Cola Zero Logo and Contour Bottle Symbolmay be painted.− Never paint the Contour Bottle Photo.• Only one stencil size of the Coca-Cola Zero Logo andContour Bottle Symbol is required for each vehicle size inthe fleet.– Create a custom stencil for each graphic, using heavygauge, transparent Mylar plastic.– Follow the size and clearspace guidelines for vinyl decals.Vinyl DecalsVinyl decals are the preferred means by which to render theCoca-Cola Zero Logo and Contour Bottle (iconic Symbol orPhoto) onto fleet vehicles. Affix the decals according to theirapplication instructions.To determine the appropriate decal size for the Coca-ColaZero Logo and Contour Bottle:1. Measure, from top to bottom, the black space ontowhich the decal will be applied (i.e., the side body panel of atrailer, the door panel of a pickup truck).2. Calculate the size of the decal so that its height isapproximately 50.8 - 76.2 mm (2 - 3 inches) less than thetotal height of the black space.3. While the ideal clear space around decals is approximately50.8 - 76.2 mm (2 - 3 inches), make sure the minimum clearspace is in any case at least equal to the height of thehyphen in the Coca-Cola Zero Logo.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009