brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_Dynamic RibbonDon’ts2.27Do not alter or distort the DynamicRibbon in any way.Do not overlap the Dynamic Ribbonin any way with a Brand Element.Do not allow design elements tocover more than 5% of the DynamicRibbon or obscure its identifying“thickest-thin-thick” rhythm.Do not use any colors other than blackor white for sustaining executions(Exception: temporary use onCampaigns and with Properties.)Do not omit the ® from the DynamicRibbon if using it without theCoca-Cola Zero Logo.Do not rotate the Dynamic Ribbon,except for 90° counterclockwiserotations.Do not add highlights or dropshadows to the Dynamic Ribbon.Do not crop the Dynamic Ribbonmore than 10% from either end.Do not crop Dynamic Ribbonunevenly.Do not ‘float’ the Dynamic Ribbonwithin a design. The only allowableexception is in lock-up executionswith the Coca-Cola Zero Logo(i.e., packaging).Do not alter the proper space ratiofor locking up the Dynamic Ribbonand the Coca-Cola Zero Logo.Do not move the Coca-Cola Zero Logoto an off-center position when creatinga lock-up with the Dynamic Ribbon.Do not alter the standard proportionsprovided for the Dynamic Ribbon withthe Coca-Cola Zero Logo.Do not use older versions of theDynamic Ribbon.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and StandardsArden Square2.28The Arden Square is the namesake of designer ElizabethArden, who also created the Dynamic Ribbon. It wasintroduced to the public in 1969.The original design of the Arden Square was an ingeniousblending of three elements distinctive to Coca-Cola: TheSpencerian Script, the Dynamic Ribbon and Coke Red.Similarly, the Coca-Cola Zero Brand's Arden Square blendsthree featured elements: The Coca-Cola Zero Logo, theDynamic Ribbon and black.Its exceptional scalability enables bold and simple <strong>brand</strong>ingon virtually any medium. In fact, the Coca-Cola CompanyArden Square made fashion history in the early 1970's whenit was applied in a checkerboard style to bell-bottom pantsand other popular items of apparel.More than thirty years later, the Arden Square is still usedto capture consumers' attention, albeit in moretraditional applications.Refer to the following pages for the standards specific to theArden Square.Use only the approved versions of the Coca-Cola Zero ArdenSquare available on the Design Machine website.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola Zero | Brand Identity and
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