brand-identity-guidelines-coca-cola-zero-1

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Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
ContentsPlease note that updates to the Brand Identity and DesignStandards will only be made once per year.Strategic Overview ......................................................... 1.0Identity Standards:Core Brand Elements and Standards ............................ 2.0Packaging Design Standards ........................................ 3.0Point-of-Sale Design Standards .................................... 4.0Equipment Design Standards ........................................ 5.0Signage Design Standards ............................................ 6.0Fleet Design Standards ................................................. 7.0Trademark Usage Requirements ................................... 8.0Identity Standards Management Team and Process .... 9.0Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Page 1: Coca-Cola ZeroBrand Identity and De
Page 6 and 7: Strategic Overview 1.02What is a Br
Page 8 and 9: Strategic Overview 1.04Who Should U
Page 10 and 11: Strategic Overview 1.06Design Princ
Page 12 and 13: Strategic Overview 1.08Strategic Fr
Page 14 and 15: Identity Standards:Core Brand Eleme
Page 16 and 17: Identity Standards: Core Brand Elem
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Identity Standards: Core Brand Elem
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Identity Standards: Core Brand Elem
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Packaging Design Standards 3.01Cont
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Packaging Design Standards_Graphic
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xxxx xxx xxxxPackaging Design Stand
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Packaging Design Standards_Form Des
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Horizontal
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Signage Design Standards_Vertical F
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Trademark Usage Requirements 8.02Tr
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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