brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Graphic Design Standards_Printing Coke RedPrinting Black on Glass Bottles3.11To ensure bold, impactful labels on glass Contour Bottles,follow the <strong>guidelines</strong> and ink measurements outlined in theprint specifications below.HTL SubstrateA single color of black should be reverse-printed on whitesubstrate and heat transferred to a glass Bottle.ACL SubstrateA single color of black should be surface-printed directly on aglass Bottle.Printed Black Ink StandardsMatch to the black Global Color Standard visually for HTLand ACL.For more guidance please refer to:• The Color Measurement, Evaluation and Calibration pageslater in this section; and• The Specular Reflectance Curve information in the ColorPalette section of the Core Brand Elements and Standardschapter (2.0).Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Graphic Design Standards_Printing Coke RedBlack Closures3.12Always utilize black color plastic substrate for closures on allBrand Coca-Cola Zero packs that require resealable caps.Two-color closure printing is the preferred standard. If two-colorclosure printing is not an option, using white only is acceptable.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola ZeroBrand Identity and De
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Identity Standards:Core Brand Eleme
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Signage Design Standards_Square For
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Signage Design Standards_Horizontal
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Trademark Usage Requirements 8.0Coc
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Trademark Usage Requirements 8.02Tr
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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brand-identity-guidelines-coca-cola-zero-1

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