brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design Standards_Achieving the Contour BottlePET: Do’s and Don’ts3.37Colored PETPigmented PET (opaque or translucent) Bottles must not be used.Champagne BaseUsing a Champagne Base on aPET Bottle instead of the petaloid ispermissible. Keep in mind, however,that it could add weight and costwhile adversely affecting sustainablepackaging outcomes.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design Standards_Achieving the Contour BottlePET: Scaling3.38Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola ZeroBrand Identity and De
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Strategic Overview 1.08Strategic Fr
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Identity Standards:Core Brand Eleme
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Identity Standards: Core Brand Elem
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Page 42 and 43: Identity Standards: Core Brand Elem
Page 56 and 57: Packaging Design Standards 3.01Cont
Page 58 and 59: Packaging Design Standards_Graphic
Page 60 and 61: xxxx xxx xxxxPackaging Design Stand
Page 80 and 81: Packaging Design Standards_Form Des
Page 110 and 111: Point-of-Sale Design Standards 4.0(
Page 112 and 113: Signage Design Standards 6.0Coca-Co
Page 114 and 115: Signage Design Standards 6.02Overvi
Page 116 and 117: Signage Design Standards_Square For
Page 118 and 119: Signage Design Standards_Horizontal
Page 120 and 121: Signage Design Standards_Vertical F
Page 122 and 123: Signage Design Standards_Pitch Boar
Page 124 and 125: Fleet Design Standards 7.0Coca-Cola
Page 126 and 127: Fleet Design Standards 7.02Overview
Page 128 and 129: Fleet Design Standards 7.04Fleet: G
Page 130 and 131: Bottler NameFleet Design Standards_
Page 132 and 133: Fleet Design Standards_Fleet: Appli
Page 138 and 139: Trademark Usage Requirements 8.0Coc
Page 140 and 141: Trademark Usage Requirements 8.02Tr
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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