brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_Color PaletteDon’ts2.33pick me uppick me upDo not use unapproved colors.Do not screen or tint the Brand colors.Do not omit Coke Red from layouts.Do not create layouts in which blackor red are not the dominant colors.Do not use secondary Brand colorsas primary Brand colors.Do not change the specified colorbreakdowns of the Brand colors.Do not use breakdowns from previouseditions of the Brand Standards.Do not add gradients or multipletones of color to the Brand colors.Do not use CMYK colors if spot colorprinting is available.Do not use CMYK breakdowns inonscreen executions; use RGB orHEX breakdowns instead.Do not ignore the color rules specific toeach Element in the Brand Standards.Do not use unapproved colors forthe The Coca-Cola Zero Logo.Do not add gradients or multipletones of color to the Brand colors.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and StandardsTypography2.34The Brand Standards use the Gotham font family. This fontfamily can be purchased at www.typography.com.Where local character language sets prohibit its use, thelocal market Group should set and communicate a standardthat is as close a representation to the Gotham typefaceas possible.Primary Font• Gotham Bold should be used for headlines on allexecutions and Brand communications.Body Copy• Gotham Book should be used for body copy on allBrand communications.Secondary Font• Gotham Medium should be used for functional messagesonly, such as pricing or a call to action.Substitute Font• When Gotham is unavailable, the Arial font may be usedas a replacement for internal communications or html textonly. Arial should never be used in consumer executions.Usage Rights• The Coca-Cola Company does not have global rights toany of the Brand fonts.Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789ABCDEFGHIabcdefghi0123456789Arial BoldABCDEFGHIabcdefghi0123456789Arial BookCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
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Page 6 and 7: Strategic Overview 1.02What is a Br
Page 8 and 9: Strategic Overview 1.04Who Should U
Page 10 and 11: Strategic Overview 1.06Design Princ
Page 12 and 13: Strategic Overview 1.08Strategic Fr
Page 14 and 15: Identity Standards:Core Brand Eleme
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Packaging Design Standards_Form Des
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Horizontal
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Signage Design Standards_Vertical F
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Trademark Usage Requirements 8.02Tr
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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