brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design StandardsExecutional Constraints for Glass, PET and Aluminum3.51When creating Contour Bottle executions in glass,PET and aluminum, differences in material properties andmanufacturing requirements must be considered so thatDefining Features are not degraded or lost. The followingpages address how to successfully manage these constraints.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design Standards_Executional Constraints for Glass, PET and AluminumMaterial and Process Considerations3.52The five primary limitations that can be encounteredin creating iconic packaging are:1. Variationsin materials2. Variationsin closuresGlassPETAluminum3. Variationsin labelingprocesses4.5.formingprocessesCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola ZeroBrand Identity and De
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Strategic Overview 1.08Strategic Fr
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Identity Standards:Core Brand Eleme
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Identity Standards: Core Brand Elem
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Page 56 and 57: Packaging Design Standards 3.01Cont
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Page 60 and 61: xxxx xxx xxxxPackaging Design Stand
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Page 110 and 111: Point-of-Sale Design Standards 4.0(
Page 112 and 113: Signage Design Standards 6.0Coca-Co
Page 114 and 115: Signage Design Standards 6.02Overvi
Page 116 and 117: Signage Design Standards_Square For
Page 118 and 119: Signage Design Standards_Horizontal
Page 120 and 121: Signage Design Standards_Vertical F
Page 122 and 123: Signage Design Standards_Pitch Boar
Page 124 and 125: Fleet Design Standards 7.0Coca-Cola
Page 126 and 127: Fleet Design Standards 7.02Overview
Page 128 and 129: Fleet Design Standards 7.04Fleet: G
Page 130 and 131: Bottler NameFleet Design Standards_
Page 132 and 133: Fleet Design Standards_Fleet: Appli
Page 138 and 139: Trademark Usage Requirements 8.0Coc
Page 140 and 141: Trademark Usage Requirements 8.02Tr
Page 142 and 143: Identity Standards Management Team
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