brand-identity-guidelines-coca-cola-zero-1

Fleet Design Standards_Fleet: Application Standards for Graphics and Decals 7.13VansSide Graphic with Visible Cargo Windows• Show the Coca-Cola Zero Logo and the Contour Bottle on bothsides of the van.– Use either the Contour Bottle Symbol or Contour BottlePhoto on vans, but never both on the same panel.• Centrally position the Coca-Cola Zero Logo in the area betweenthe front and back wheels and below the side window(driver/front passenger).• Position the Contour Bottle upright between the back wheeland bumper.• Both graphics should be of equal height.Side Graphic with No or Painted Cargo Windows• Centrally position the Coca-Cola Zero Logo in the area betweenthe side window (driver/front passenger) and the back edge ofthe van.• Position the Contour Bottle upright on the side door(driver/front passenger).• Both graphics should be of equal height.Front Graphic• Centrally position the Coca-Cola Zero Logo in the blackspace of the hood. Ensure:– Equal space on each side of the decal.– That the bottom edge of the decal is approximately38.10 mm (1.5 inches) above the seam where thehood meets the grill.Rear Graphic• Position the Coca-Cola Zero Logo on the far left side of the leftrear door.• Position the Contour Bottle upright on the far right side of theright rear door.• Both graphics should be of equal height.Refer to the prior page, ‘Application Standards for Graphics andDecals,’ as needed.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009