brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and StandardsArden Square2.28The Arden Square is the namesake of designer ElizabethArden, who also created the Dynamic Ribbon. It wasintroduced to the public in 1969.The original design of the Arden Square was an ingeniousblending of three elements distinctive to Coca-Cola: TheSpencerian Script, the Dynamic Ribbon and Coke Red.Similarly, the Coca-Cola Zero Brand's Arden Square blendsthree featured elements: The Coca-Cola Zero Logo, theDynamic Ribbon and black.Its exceptional scalability enables bold and simple brandingon virtually any medium. In fact, the Coca-Cola CompanyArden Square made fashion history in the early 1970's whenit was applied in a checkerboard style to bell-bottom pantsand other popular items of apparel.More than thirty years later, the Arden Square is still usedto capture consumers' attention, albeit in moretraditional applications.Refer to the following pages for the standards specific to theArden Square.Use only the approved versions of the Coca-Cola Zero ArdenSquare available on the Design Machine website.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009