brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_BackgroundsBackgrounds: Flat Colors2.37Use the backgrounds shown at right to emphasize acommunication as well as the elements within it. Follow thestandards below to ensure consistency for the Brandwithin a functional, flexible range of applications.Black Background ColorBlack is the primary background color.• Use it in a simple and bold way to make an immediate andfamiliar connection with the consumer and leverage our‘ownership’ of black.Black backgroundWhite backgroundCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and Standards_PhotographyProduct Photography Art Direction2.38Coca-Cola Zero is nearly impossible to describe.The product drives immediate craving for the liquid.Coca-Cola Zero product photography should drive a desirefor the uniqueness of the ice cold liquid, the smoothfamiliarity of the Contour Bottle, the multi-sensorial drinkingexperience and the refreshing uplift Coca-Cola Zeroprovides – physically and emotionally.Photography of the product should elicit the following typesof reactions from consumers:• Cold and fizzy• Sensual and soft• Prickly and sharp• Refreshing• Surprising• Relaxing• Disposition-brightening• Unlike anything on the planetCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
Page 3: ContentsPlease note that updates to
Page 6 and 7: Strategic Overview 1.02What is a Br
Page 8 and 9: Strategic Overview 1.04Who Should U
Page 10 and 11: Strategic Overview 1.06Design Princ
Page 12 and 13: Strategic Overview 1.08Strategic Fr
Page 14 and 15: Identity Standards:Core Brand Eleme
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Page 56 and 57: Packaging Design Standards 3.01Cont
Page 58 and 59: Packaging Design Standards_Graphic
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Packaging Design Standards_Form Des
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Horizontal
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Signage Design Standards_Vertical F
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Trademark Usage Requirements 8.02Tr
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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