brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and StandardsTypography2.34The Brand Standards use the Gotham font family. This fontfamily can be purchased at www.typography.com.Where local character language sets prohibit its use, thelocal market Group should set and communicate a standardthat is as close a representation to the Gotham typefaceas possible.Primary Font• Gotham Bold should be used for headlines on allexecutions and Brand communications.Body Copy• Gotham Book should be used for body copy on allBrand communications.Secondary Font• Gotham Medium should be used for functional messagesonly, such as pricing or a call to action.Substitute Font• When Gotham is unavailable, the Arial font may be usedas a replacement for internal communications or html textonly. Arial should never be used in consumer executions.Usage Rights• The Coca-Cola Company does not have global rights toany of the Brand fonts.Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789ABCDEFGHIabcdefghi0123456789Arial BoldABCDEFGHIabcdefghi0123456789Arial BookCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009