brand-identity-guidelines-coca-cola-zero-1

Packaging Design Standards_Form Design StandardsUnderstanding the Contour Bottle3.28The original project brief for the Contour Bottle thatwas given to the Root Glass Company of Terre Haute,Indiana, specified “... A glass package so distinctive as onecontaining Coca-Cola, so shaped that even if broken, aperson could tell at a glance what it was, so distinguishableby touch that even a blind man could identify it.”Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009