brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_Coca-Cola Zero Colors2.04Colors• Color executions of the Coca-Cola Zero Logo include thestandard Logo on a white background and the reversedLogo in Coke Red and white on a black background only,as described at right.• The Coca-Cola Zero Logo must never be shown in othercolors, even if they are within the Brand color palette.• The Coca-Cola Zero Logo must never be shown onbackgrounds other than those shown here.Standard Coca-Cola Zero LogoCoke Red and black on awhite background.Exceptions• For media in which color is not an option (e.g., a blackand-whiteprint ad), use either the restricted-useCoca-Cola Zero Logo or the restricted-use reverseCoca-Cola Zero Logo described at right.• For premiums, architectural details or other applicationswhere the Coca-Cola Zero Logo is etched, embossed,sandblasted or spot varnished, the color can be the sameas the substrate of the material used.Reversed Coca-Cola Zero LogoCoke Red and white on a blackbackground.Restricted-use Coca-Cola Zero LogoBlack on a white background.Restricted-use ReversedCoca-Cola Zero LogoReversed from a black background.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009