brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_Coca-Cola Zero Logo2.07Horizontal Limited UseTo the right is a single line, horizontal version of theCoca-Cola Zero Logo which has been specifically designedwith limited use in mind.Primarily, this version of the Coca-Cola Zero Logo should beused for shelf-strips, or in a horizontal format where space islimited and maximum impact is required.The black background shown in Ref. 2 is preferred. Your choiceof Coca-Cola Zero Logo (Ref. 1 & 2) should be made basedupon the application - visibility and legibility should always bemaintained.1.The Coca-Cola Zero Logo Lock-up should not be altered.2.3.4.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009