brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_Arden SquareDon’ts2.31Do not use unspecified colors of theArden Square.Do not alter the shape or proportionsof the Arden Square in any way.Do not change the placement of theDynamic Ribbon in the Arden Square.Do not alter the proper space ratioof the lock-up of the Dynamic Ribbonand the The Coca-Cola Zero Logo.Do not use an older version of theArden Square.Do not use the restricted versionof the Arden Square, except asspecified on the ‘Colors’ page inthis chapter.Do not ignore the clear space rulesfor the Arden Square.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and StandardsColor Palette2.32Consumers almost universally identify the very sight of blackwith Coca-Cola Zero. Remember their mindset when workingwith the Brand color palette: See black, think Coca-Cola Zero!4 Primary Brand Colors: UsageBlack must predominate all executions.Black• Must appear in all executions in some form: background,Contour Bottle Symbol, et al.• Must always be the dominant color in an execution.Coke RedUse it sparingly to create dynamic framing that empowers theBlack communication, keeping it fresh, bold and surprising.Silver and WhiteGive top consideration when choosing secondary Brand colorsto support the primary Brand colors.BlackCoke RedSilverWhitePMS = BlackPMS = (no equivalent)PMS = Opaque WhitePMS = Opaque WhiteC = 0, M = 0, Y = 0, K = 100C = 4, M = 100, Y = 95, K = 0C = 0, M = 0, Y = 0, K = 0C = 0, M = 0, Y = 0, K = 0R = 0, G = 0, B = 0R = 244, G = 0, B = 9R = 255, G = 255, B = 255R = 255, G = 255, B = 255Hex = 000000Hex = F40000Hex = FFFFFFPMS is a registered trademark of Pantone, ® Inc. The colors shown on this page and throughout this document are not intended to match thePantone Color Standards. For accurate standards, refer to the current edition of the Pantone Color Specifier Guide.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
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Page 6 and 7: Strategic Overview 1.02What is a Br
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Bottler NameFleet Design Standards_
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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