brand-identity-guidelines-coca-cola-zero-1

Packaging Design Standards_Graphic Design StandardsSustaining Coca-Cola Zero Packaging Templates3.17Use only the approved customizable graphic templatesavailable on the Design Machine website.Always follow the Fixed But Flexible approach to ensureconsistent design while customizing packages as needed.Caveats• Ensure at all times that at least one strongly branded panel ispresent on the package.• Do not print refreshment cues (condensation or ice) on packs.• All package layouts must be submitted for local or regionalapproval through legal and Bottler reviews.• All local legal registration notices must be applied to alltrademarks.• Back-of-package information must be applied in accordancewith local requirements, including:– GDA (Guideline Daily Amounts).– “Romance” or promotional copy.– Secondary back-of-package Logos (as space permits).• Guidance for printers must be supplied on all artwork files.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009