brand-identity-guidelines-coca-cola-zero-1

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Bottler NameFleet Design Standards_Fleet: Application Standards for Graphics and Decals 7.06Delivery Truck SidesFleet graphics on large delivery trucks serve as mobile billboards.Trailer Side Graphics• Show the Coca-Cola Zero Logo and Contour Bottle on both sidesof the trailer.– Use either the Contour Bottle Symbol or Contour Bottle Photoon delivery trucks, but never both on the same panel.• Position the Coca-Cola Zero Logo on the far left side of the trailer;position the Contour Bottle upright on the far right side ofthe trailer.–The space between the Coca-Cola Zero Logo and Contour Bottlewill vary with the trailer length.• Both graphics should be of equal height.Side Cab Graphics• Show the Coca-Cola Zero Logo on both sides of door panels of thecab portion of the truck.• Centrally position the Bottler’s name, address and any identifiersrequired by law beneath the Coca-Cola Zero Logo.Refer to the prior page, ‘Application Standards for Graphics andDecals,’ as needed.AddressCity, State ZipCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Fleet Design Standards_Fleet: Application Standards for Graphics and Decals 7.07Delivery Truck FrontFront Graphic• Center the Coca-Cola Zero Logo in the black space on the“cab over” portion above the windshield.• Since the Coca-Cola Zero Logo is the only graphicidentification when the truck is viewed directly from the front, besure to maximize its visibility above the cab.Refer to the prior page, ‘Application Standards for Graphics andDecals,’ as needed.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
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