brand-identity-guidelines-coca-cola-zero-1

Signage Design Standards_Pitch Boards 6.10Horizontal Format: Pitch BoardsAlways apply the Design Standards for the Coca-Cola Zero Logoand the Contour Bottle (iconic Symbol or Photo) as provided inthe Core Brand Elements and Standards chapter (2.0).• To ensure a quick and easy read from a distance, do notinclude any Brand messaging on Pitch Boards.• Surround the Coca-Cola Zero Logo with clear space that is, at aminimum, “hyphen height;” i.e., equal to the height of thehyphen connecting “Coca” and “Cola.”• Never crop the Coca-Cola Zero Logo.• The Contour Bottle must always be shown in its entirety andnever be cropped.• Never use a 2D Coca-Cola Zero Logo on the Contour BottleSymbol.• Maintain proper scaling of the Contour Bottle and theCoca-Cola Zero Logo when resizing them to fit umbrellas.• The preferred background color is black, but in venueswhere black is not allowed, a white background with theCoke Red and black Coca-Cola Zero Logo and a whiteContour Bottle Symbol may be used.• The Contour Bottle Symbol is the preferred artwork, butthe Contour Bottle Photo may be utilized when refreshmentcues are necessary.5:1 Ratio10:1 RatioCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009