brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design StandardsContour Bottle Construction3.43This section includes critical technical details for theDefining Elements. It is essential that industrial designersand engineers use this documentation in order to properlyintegrate Defining Elements and to ensure the best possibleContour Bottle execution.Please note: The Global Packaging Database must beconsulted before creating a new Bottle design, as there arealready many approved size and material iterations of theContour Bottle in existence. The Global PackagingDatabase maintains up-to-date drawings for Ultra GlassContour (non-returnable and returnable), PET (nonreturnableand returnable) and Aluminum (non-returnable).Always choose the Bottle with the lowest gram weight. Foraccess to the Global Packaging Database, please contactDarryl Dawson at 404.676.5582 or via email atddawson@na.ko.com.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionOverall Proportion: Schematic3.44The Ultra Glass Bottle proportions define the ContourSilhouette and its proportions. Dimensions shown hererepresent the 237 mL NR Ultra Glass Bottle. For othersizes,refer to the percentages or see the addendum forspecific Contour Bottle drawings.14.68 mm 8%1Neck Finish1. Neck Finish2. Contoured Shoulder3. Curved Label Panel4. Pinch Waist5. Champagne Base60.07 mm32%2Contoured Shoulder33.00 mm17%3Curved Label Panel51.25 mm27%4Pinch Waist31.00 mm16%5Champagne BaseCoca-Cola Zero | Brand Identity and Design Standards_v1.0Overall height: 190 mmPercentages = % of overall heightConfidential: December 2009
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