brand-identity-guidelines-coca-cola-zero-1

Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionContoured Shoulder: Do’s and Don’ts3.46CorrectDouble-arched Contour (sin-wave)defines the shoulder’s contour in asymmetrical format.StraightDo not use a straightshoulder.Single CurveDo not use a shouldercomprised of a single curve.Bottle NeckDo not introduce a truevertical to mimic a traditionalbottle neck.AsymmetricalDo not use an asymmetricaltransition with the Contour.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009