brand-identity-guidelines-coca-cola-zero-1

xxxx xxx xxxxPackaging Design Standards_Graphic Design Standards_Package Archetype 3.05Package Archetype: SustainingPanel order may change by market; revise order as needed.Front Panel: Fixed• The Coca-Cola Zero Logo must always be present andappear as shown at right.• The Dynamic Ribbon* must be present on all labelsexcept ACL glass bottles where space permits.• The Dynamic Ribbon is optional on the aluminumContour Bottle.• Do not move, resize or alter the Coca-Cola Zero Logo or Ribbon.• Do not change their placement relative to one another.• Do not replace them with other elements.Middle Panel: Fixed• The Coca-Cola Zero Logo and the Dynamic Ribbon mustalways be present and appear as shown.• Do not move, resize or alter them.• Do not change their placement relative to one another.• Do not replace them with other elements.• An International Variant of the Coca-Cola Zero Logo may beused on this panel only.CONTENT LINEDescription: xxx xxxx xxxxxxxxx xxxx xxxxLegal Text: xxx xxxx xxxxxxxxxx xxxxx xxxxx xxxxFront Panel Middle Panel Back PanelIngredients: xxxxx xxxxxx xxx xxxxx xxx xxxxx xxx xxxxx xxxxx xxxx xxxxxxx xxxx xxx xxxx xxx xxxx xxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxVisit www.Coca-Cola.comBack Panel: FixedAlways include these elements:• Secondary Logo• Nutritional information• Product barcode• Recycle symbol*While typically known as the Dynamic Ribbon, the legaltrademark name is Dynamic Ribbon Device. Consult with yourlocal legal counsel for usage guidance.Description: xxx xxxx xxxxxxxxx xxxx xxxxLegal Text: xxx xxxx xxxxxxxxxx xxxxx xxxxx xxxxxxxx xxx xxxxIngredients: xxxxx xxxxxx xxx xxxxx xxx xxxxx xxx xxxxx xxxxx xxxx xxxxxxx xxxx xxx xxxx xxx xxxx xxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxwww.Coca-Cola.comContent LineCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009