brand-identity-guidelines-coca-cola-zero-1

Identity Standards Management Team and Process 9.03Standards Management Process and AccountabilityGlobalGroupBusiness UnitBottler/LocalStandard(Brand, Design and Legal)Amplification(Brand, Design and Legal)Localization(Brand)Execution(Commercialization)• Uphold and train Groups on Identityand Design Standards• Uphold and train Business Units onIdentity and Design Standards• Uphold and train Bottlers on Identityand Design Standards• Responsible for implementingStandards in Bottler/Local Projects• Responsible for implementingStandards in Global Projects• Responsible for implementingStandards in Group Projects• Responsible for implementingStandards in Business Unit Projects• Responsible for implementing andrenewing Identity and DesignStandards• Review and record exception requestsfrom Groups• Review and record exception requestsfrom Business Units• Deny exception requests or approvefor escalation to Global• Review and record exception requestsfrom Bottlers or other local entities• Deny exception requests or approvefor escalation to Group• All Exception Rights are approved atGlobalCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009