brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionFlutes: Do’s and Don’ts (location)3.47Flutes terminateat top fill pointFlutes come to a feather end 131.77 mmCorrectFlutes must always be aboveand below the Curved LabelPanel and span 131.77 mmon 237 mL Bottles.Bottom OnlyDo not use Flutes solely inthe Pinch Waist area.Top OnlyDo not use Flutes solely onthe Contoured Shoulder.ContinuousDo not continue Flutesthrough the Curved LabelArea.NoneDo not eliminate Flutes.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionFlutes: Do’s and Don’ts (frequency)3.48CorrectThe Contour Bottle has10 Flutes.More than 10 FlutesMore than 10 occurrencesis too frequent.Less than 10 FlutesLess than 10 creates anunwanted faceted look.No FlutesAluminum packaging isexcepted as Flutes are nottechnically feasible.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola ZeroBrand Identity and De
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Identity Standards:Core Brand Eleme
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Page 110 and 111: Point-of-Sale Design Standards 4.0(
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Page 126 and 127: Fleet Design Standards 7.02Overview
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