brand-identity-guidelines-coca-cola-zero-1

Packaging Design Standards_Graphic Design Standards 3.07Essentials of the Coca-Cola Zero LabelThe Coca-Cola Zero label is a unique amalgam of sixBrand Elements.• Every package label must include all six Brand Elements,in accordance with the guidelines shown in these pages.• Elements must not be replaced, altered or resized relative to oneanother. Refer to the illustration provided as a general template.• Learn more about these fundamental Brand Elements in theCore Brand Elements and Standards chapter (2.0).Coca-Cola Zero LogoThe Coca-Cola Zero Logo is the cornerstone design element ofthe Trademark Packaging System. Being ‘utterly familiar’ withthe Coca-Cola Zero Logo allows us be continually surprisingwith other elements. The Script must:• Always be present and the most predominant Element.• Always be used in its original form as shown in this System,without any drop shadows, outlines or alterations of any kind.• Always be scaled to fill the space in which it is placed, asshown in the illustration.• Always be shown as Coke Red and white on ablack background.• Never be used in other colors, whether or not they are in theBrand color palette.Dynamic RibbonThe Dynamic Ribbon is used to support the Brand colors andto help communicate the various flavors.• It must always be present and be used in its original form asshown in this System, without any drop shadows, outlines oralterations of any kind.• The Lock-up for the Dynamic Ribbon and the Coca-Cola ZeroLogo is fixed and must not be changed.– The Coca-Cola Zero Logo must be centered over themiddle of the Dynamic Ribbon. For detailed guidance on thecorrect Lock-up of the Coca-Cola Zero Logo and DynamicRibbon, please refer to the Lock-up Specifications page inthe Dynamic Ribbon section of the Core Brand Elementsand Standards chapter (2.0).– The two must never overlap.Coke Zero Logo• The Coke Zero Logo must always appear on the backpanel of the packaging alongside the nutritional statement.• It must always be shown as Coke Red and white on ablack background.• It must never be shown in other colors, whether or not theyare in the Brand color palette.Contour Bottle (Optional Panel Graphic)Signifying Coca-Cola Zero at a glance, the Contour Bottle must:• Always be shown as Coke Red and white on ablack background.• Never be shown in other colors, whether or not they are inthe Brand color palette.• Remain the same shape, although its content andexpression may vary across executions.Coca-Cola Zero LogoBlackTypographyDynamic Ribbon Dynamic Ribbon Coke Zero LogoCONTENT LINETypography• Helvetica Bold Condensed is the primary typeface forpackaging.• It must always be used to communicate content size,nutritional information and ingredients.Helvetica Bold CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789BlackBlack must be the predominant color on the Coca-ColaZero label, thus consistently leveraging the Power of Black.Description: xxx xxxx xxxxxxxxx xxxx xxxxLegal Text: xxx xxxx xxxxxxxxxx xxxxx xxxxx xxxxxxxx xxx xxxxIngredients: xxxxx xxxxxx xxx xxxxx xxx xxxxx xxx xxxxx xxxxx xxxx xxxxxxx xxxx xxx xxxx xxx xxxx xxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxwww.Coca-Cola.comTypographyCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009