brand-identity-guidelines-coca-cola-zero-1

Signage Design Standards_Square Format 6.04Square Format: Arden SquareThe ingenious design of the Arden Square, which blendsthree distinctive Coca-Cola Zero Core Brand Elements(Coca-Cola Zero Logo, the Dynamic Ribbon and black),is ideal for permanent signage with a square format.Always apply the Design Standards for the Arden Square asprovided in the Core Brand Elements and Standards chapter(2.0). In particular:• Maintain proper scaling of the Arden Square when resizing it.• The background color must always be black; theCoca-Cola Zero Logo must be Coke Red and White;The Dynamic Ribbon must be silver.No other colors, even if they’re in the Brand color palette,are to be used.• Never add borders or outlines around the Arden Square.• Apply the Coca-Cola Zero Logo and TM scaling rules asspecified on the ‘Clear Space, Minimum Size, TM Scaling,Cropping’ page in the Core Brand Elements and Standardschapter (2.0).Use only the approved versions of the Arden Square availableon the Design Machine website.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009