brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_Arden SquareClear Space, Minimum Size2.30Clear SpaceSurround the Arden Square with clear space that is, at aminimum, the distance from the bottom of the “o” to the top ofthe “C” in “Coca.” This clear space area is shown at right as ‘x.’Minimum Print Size• For the Arden Square: at least 17.767 mm(.6995 inches) wide.• For the TM: at least 1 mm (.04 inches) in diameter.Minimum Onscreen Size• Display the Arden Square at least 112 pixels wide andthe ® at least 6 pixels in diameter.• Always view PDFs of the Brand Standards at 100%for proper reference.TM Scaling• Apply the The Coca-Cola Zero Logo TM scaling rulesspecified on the ‘Clear Space, Minimum Size, TM Scaling,Cropping’ page in this chapter.Clear Space = x DistanceMinimum Print SizeMinimum Onscreen SizeCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009