brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design StandardsElements of the Contour Bottle3.27The Contour Bottle – our archetype and inspiration for bringingall other packaging to life – is composed of distinctive elements.Black ClosureGeorgia Green ColorNeck FinishScalloped TransitionsFlutesCurved Label PanelCoca-Cola Zero LogoVisible Product(Bubbles)Black LabelPinch WaistOverall Proportion(Silhouette)Champagne BaseCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design StandardsUnderstanding the Contour Bottle3.28The original project brief for the Contour Bottle thatwas given to the Root Glass Company of Terre Haute,Indiana, specified “... A glass package so distinctive as onecontaining Coca-Cola, so shaped that even if broken, aperson could tell at a glance what it was, so distinguishableby touch that even a blind man could identify it.”Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola ZeroBrand Identity and De
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Identity Standards:Core Brand Eleme
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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