brand-identity-guidelines-coca-cola-zero-1

Fleet Design Standards 7.04Fleet: Graphic StandardsThese graphic standards apply to all trucks and vehiclesused by Bottlers of The Coca-Cola Company.In General• Do not include any Brand messaging on fleet graphics.• Always apply the Design Standards for the Coca-Cola Zero Logoand Contour Bottle (iconic Symbol or Photo) as provided inthe Core Brand Elements and Standards chapter (2.0).• The background color must always be black and the colorstandards for the Coca-Cola Zero Logo and Contour Bottlealways apply. No other colors, even if they’re in the Brand colorpalette, are to be used.• Apply the standards specific to each type of vehicle, per thefollowing pages.2h2hh2hCoca-Cola Zero Logo• Surround the Coca-Cola Zero Logo with clear space that is, at aminimum, “hyphen height;” i.e., equal to the height of thehyphen connecting “Coca” and “Cola.”• Never crop the Coca-Cola Zero Logo.• Maintain proper scaling when resizing the Coca-Cola Zero Logoby following the graphic references included in this section andscaling rules specified on the ‘Clear Space, Minimum Size, TMScaling, Cropping’ page in the Core Brand Elements andStandards chapter (2.0).xhhhh2hhContour Bottle• Use the Contour Bottle Symbol or Contour Bottle Photo onlyas specified on the following pages.• The Contour Bottle must always be shown in its entirety andnever be cropped.• Never use a 2D Coca-Cola Zero Logo on the ContourBottle Symbol.• Maintain proper scaling when resizing the Contour Bottle byfollowing the graphic references included in this section andscaling rules specified on the ‘Clear Space, Minimum Size, TMScaling, Cropping’ page in the Core Brand Elements andStandards chapter (2.0).Clear SpaceCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009