brand-identity-guidelines-coca-cola-zero-1

Packaging Design Standards_Graphic Design Standards_Color Measurement, Evaluation and CalibrationVisual Color Evaluation3.13Visual Color MeasurementThe visual evaluation of color is subjective. By standardizing theviewing environment and procedures, the consistency of ourtrademarks improve.The primary objective of The Coca-Cola Color ManagementSystem is for all facets of our Company’s trademarks to be adirect reflection of the quality of our Brands. First and foremost,any reproduction of our Company Brands must visually matchapproved Visual Color Standards issued.VISUAL COLOR EVALUATION PROCEDUREILLUMINATIONThe Color Standards represent the Final Product Appearance.Any adjustments needed to compensate for the effects ofcoatings, additives, varnishes and/or traps, etc. to the finalappearance must be taken into consideration by printers.45°OBSERVERVisual Color EvaluationThe intent of this practice is to standardize the procedures for thevisual evaluation of printed samples. These procedures are to beused when visually comparing a printed sample against theapproved Color Standard.OBJECTProper viewing conditions, normal color vision and correctpositioning of the standards and samples are essential tomaintaining a standardized visual evaluation process. Once thevisual evaluation has taken place, the results must then beconfirmed through the use of instrumentation when applicable.45°/0°EquipmentProper lighting or viewing environments (such as GTI ColorMatcheror MM-1) are essential for consistent visual evaluation. See the“Simulated Lighting Conditions” chart on the next page for desiredlight sources.LightingThe area where color evaluations are conducted must have abooth or enclosed area with a standardized overhead lightingsystem. The lighting system must be capable of providing thesimulated lighting conditions described on the following pages.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009