brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design Standards_Understanding the Contour BottleContour Bottle Elements: Applied3.29Defining ElementsThe keys to creating our <strong>identity</strong>. Essential to packaging form.Supporting ElementsIdeal whenever feasible, but not essential.True Form ElementsContoured ShoulderFlutesScalloped TransitionsBlack Closure Neck Finish Georgia GreenColorCurved LabelPanelGraphic ElementsBlack Label Color Palette Visible Product(Bubbles)Pinch WaistChampagne BaseOverall Proportions(Silhouette)( relationship of elementsto each other, from baseto pinch waist to labelarea to shoulder)Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design Standards_Understanding the Contour BottleDefining Elements3.30Overall Proportion Contoured Shoulder Flutes Pinch WaistScalloped TransitionsChampagne BaseThe overall proportion isThe contour of the shoulderFlutes are the vertical ribs.The Pinch Waist is locatedCreated by the resolution ofSubstantial and symbolic ofmade up of five basicis symmetrical, slender andThey frame the Curvedbelow the label and providesthe Flutes into the Curvedthe integrity of the product,sections and defines thedefined by two elegant arcsLabel Panel and createthe most signature elementLabel Panel, this distinctivethe Champagne Baseiconic silhouette: Thein a wave format. It starts thevarying wall thicknessesof the Contour Bottle. It alsodetail imparts a unique feelemphasizes the Pinch WaistContoured Shoulder, Curvedflowing aesthetic of the icon.in the bottle, adding depth.creates a slender, flowingwhen the Contour Bottle isand is where the FlutesLabel Area, Pinch Waist,They also provide structureaesthetic that is the essenceheld.terminate.Vertical Fluting and Overallto a soft flowing form.of the icon.Silhouette comprise theiconic proportion and havea specific aspect ratio tothe overall package height.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola ZeroBrand Identity and De
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Strategic Overview 1.08Strategic Fr
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Identity Standards:Core Brand Eleme
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Identity Standards: Core Brand Elem
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Page 110 and 111: Point-of-Sale Design Standards 4.0(
Page 112 and 113: Signage Design Standards 6.0Coca-Co
Page 114 and 115: Signage Design Standards 6.02Overvi
Page 116 and 117: Signage Design Standards_Square For
Page 118 and 119: Signage Design Standards_Horizontal
Page 120 and 121: Signage Design Standards_Vertical F
Page 122 and 123: Signage Design Standards_Pitch Boar
Page 124 and 125: Fleet Design Standards 7.0Coca-Cola
Page 126 and 127: Fleet Design Standards 7.02Overview
Page 128 and 129: Fleet Design Standards 7.04Fleet: G
Page 130 and 131: Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Trademark Usage Requirements 8.02Tr
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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