brand-identity-guidelines-coca-cola-zero-1

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Strategic OverviewContents1.01What is a Brand Identity? .......................................................1.02Why Do We Need Identity and Design Standards? ...............1.03Who Should Use These Identity and Design Standards? ......1.04Identity and Design Standards: Foundation ...........................1.05Design Principles ....................................................................1.06Strategic Framework: Overview .............................................1.07Strategic Framework: Applied ................................................1.08Making the Identity and Design Standards aSystem-wide Success .............................................................1.09Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
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Package Design Standards 3.0Confide
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Packaging Design StandardsPackaging
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Equipment Design Standards 5.0(Work
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Signage Design Standards 6.01Conten
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Signage Design Standards 6.03Perman
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Fleet Design Standards 7.01Contents
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Identity Standards Management Team
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