brand-identity-guidelines-coca-cola-zero-1

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Identity Standards:Core Brand Elements and Standards2.0Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Identity Standards: Core Brand Elements and Standards 2.01ContentsOverviewCoca-Cola Zero LogoColorsClear Space, Minimum Size, ® ScalingDon’tsHorizontal Limited UseHorizontal Safe AreaLock-up Specifications20º Angled Logo20º Safe Area20º Cropping & PositionLock-up SpecificationsHorizontal Limited UseHorizontal Safe AreaContour Bottle SymbolContour Bottle Symbol with Coca-Cola Zero LogoColorsClear Space, Safe AreaMinimum SizeDynamic RibbonCroppingColors, UsageLock-up SpecificationsDon’tsArden SquareColorsClear Space, Minimum SizeDon’tsColor PaletteDon’tsTypographyHeadlines and Body CopyDon’ts2.022.032.042.052.062.072.082.092.102.112.122.132.142.152.162.172.182.192.202.232.242.252.262.282.292.302.312.322.332.342.352.362.37Backgrounds: Flat Colors.......................................................2.37Product Photography Art Direction ...................................... 2.38Contour Glass Bottle Photography ...................................... 2.39Photography Details ............................................................ 2.40Cans, PETs, Other Packaging.............................................2.41Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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