brand-identity-guidelines-coca-cola-zero-1

Strategic Overview 1.07Strategic Framework: OverviewThe Strategic Framework is the means by which weensure the Brand Identity is experienced consistently byconsumers and protected at every touchpoint.1. The BVA, Design Principles and Identity Standardsare part of the Coca-Cola Zero Brand. Everythingcreated for the Brand ensues from them. The precedingpage reviews the Design Principles.2. The Design Standards further define and articulateIdentity Standards for all Brand executions incategories such as Packaging, POS and Equipment.3. All work done across the Brand should directly leverageTier 1 and Identity Standards. It should also refer tothe Design Standards for touchpoints that are coveredin depth there.BVADesign PrinciplesIdentity Standards(Core Brand Elements and Standards)Design Standards(Packaging, Equipment, Signage, Fleet)Sustaining Campaigns Properties CustomerPromotionsCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009