brand-identity-guidelines-coca-cola-zero-1

Signage Design Standards 6.02OverviewThe purpose of permanent signage for Coca-Cola Zero is bothsimple and paramount: to tell people, “You can buy Coca-Cola Zerohere.” Thus the Coca-Cola Zero Permanent Sign System is anessential component of worldwide Brand Identity and meaning.From a tactical standpoint, proper application of the Sign Systemis vital to protecting and increasing Brand impact, consistency,scale and cultural relevance. The standards in this chapter provideguidance for leveraging them all, in particular:• Applying graphics to permanent signage in specificenvironments, and• Maximizing the visibility of graphics to accommodatevariations in sign size, location and traffic approach.Approved digital files of the Core Brand Elements, customizablegraphics and design templates for signage are available on theDesign Machine website at www.coca-coladesignmachine.com.Please use only the approved versions supplied there.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009