brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_Spencerian _Coca-Cola Zero Script Logo2.06Don’tsDo not use any other version of theCoke Logo. This includes variants inexisting Brand Elements or lock-ups.Do not remove or reposition the TM.Do not add elements.Do not add glows to theCoca-Cola Zero Logo.Do not add strokes or outlines to theCoca-Cola Zero Logo.Do not scale/resize the Coca-Cola Zero Logodisproportionately.Do not rotate the Coca-Cola Zero Logo,except for 2 ° counter clockwise rotations.Do not skew the Coca-Cola Zero Logo orcreate false perspectives.Do not distort the Coca-Cola Zero Logo.Do not use unspecified colors.Do not enlarge Zero separately.Do not reduce <strong>zero</strong> separately.Do not create a black disk icon.Do not place on any color other than black.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Identity Standards: Core Brand Elements and Standards_Coca-Cola Zero Logo2.07Horizontal Limited UseTo the right is a single line, horizontal version of theCoca-Cola Zero Logo which has been specifically designedwith limited use in mind.Primarily, this version of the Coca-Cola Zero Logo should beused for shelf-strips, or in a horizontal format where space islimited and maximum impact is required.The black background shown in Ref. 2 is preferred. Your choiceof Coca-Cola Zero Logo (Ref. 1 & 2) should be made basedupon the application - visibility and legibility should always bemaintained.1.The Coca-Cola Zero Logo Lock-up should not be altered.2.3.4.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Bottler NameFleet Design Standards_
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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