brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Graphic Design Standards_Color Measurement, Evaluation and CalibrationNumeric Color Measurement3.15Color communicates. Because the colors of our trademarks aresuch an integral element of the Brands’ <strong>identity</strong>, it is criticalthat our Brand colors be reproduced with uncompromisingquality and consistency.In addition to the Visual Color Standards, the Color Standardsare provided electronically in the form of a .MIF file. The .MIFfile will be sent via email. This Digital Color Standard shouldbe downloaded directly into your X-Rite QA Master software.Downloading the Digital Standards directly into the softwareensures that everyone evaluating our Brand colors will beusing the exact same numeric values for consistency.This Digital Color Standard contains:• Absolute L*a*b* Values• Standardized Illuminants• Standardized Observer• Digital Tolerances• Reflectance ValuesDigital TolerancesStandards using the specified X-Rite equipment and QAMaster software incorporate the specifications shown.General Methods for MeasurementInstruments must be calibrated with the assigned tile andwithin the manufacturer’s tolerance. The sample size mustbe at least 4 mm and large enough for the measurementwindow of the instrument to be covered completely. It is alsovery important to ensure that there are no physical defects inthe area (color) being measured. An average of 3 readingsmay be taken to ensure a representative reading of the sample.INSTRUMENT X-Rite ® 939 or 530MEASUREMENT GEOMETRY 0/45APERTUREI NSTR UMENTAL COLOR MANAGEMENT SPECIFICATIONSNo smaller than 3.4 mmSOFTWARE X-Rite QA Master ® or QA Master 2000 ®FILE TRANSFER FORMATSTANDARD OBSERVER.MIF10 DegreePRIMARY ILLUMINANT Daylight D50/10 5000°KSECONDARY ILLUMINANT Cool White Fluorescent (F2) 4000°K Coke Red OnlyTERTIARY ILLUMINANTCOLOR SPACECOLOR TOLERANCEOptional: This light source should be selected and standardized by each Company Division office ifneeded. The use of a tertiary light source other than Cool White Fluorescent is the primary storelighting condition in the Division’s geographic area. If the local store lighting conditions are primarilyCool White Fluorescent, Incandescent (2856°K) can be used as the tertiary light source.CIELABCMC 2:1 (Numeric tolerances are specific to the individual color and substrate being measured.)Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Graphic Design Standards_Color Measurement, Evaluation and CalibrationCalibration and Certification3.16Calibration and Certification of the X-Rite 939 or 530It is extremely critical that all individuals who are responsible forusing the X-Rite 939 or 530 conduct the calibration processcorrectly and consistently. To ensure accuracy, the X-Rite 939or 530 has safeguards to maintain proper calibration. The firstsafeguard is an internal clock that will prompt the user to recalibrateevery 12 hours. As a second safeguard, the instrumentwill prompt re-calibration if the temperature of theinstrument chassis drifts 7° Fahrenheit. The instrument willalways alert the user when it requires calibration. Even withthese safeguards, however, it remains the obligation of the userto ensure that calibration is done correctly.Please note: Calibration due to temperature change occurs at a10° shift in temperature.Equipment:• X-Rite 939 or 530 Spectrophotometer• CMC light source D50/10 degree• Calibration tile with current expiration date• X-Rite QA Master software with computer• Numeric color library (MIF)Instrument SettingsBefore taking any readings with the X-Rite 939 or 530,ensure that the following functions are selected within theinstrument:• L*a*b* mode• D50 illuminant• 10º observerCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Identity Standards:Core Brand Eleme
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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