brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_Dynamic RibbonColors, Usage2.25Colors• For sustaining executions, use only silver.• Do not use patterns or other fill in lieu of the approvedsolid colors.Exception• For media in which color is not an option (e.g., a black-andwhiteprint ad), use the restricted-use Dynamic Ribbon asshown at right.Dynamic RibbonSilver on a white background.Restricted-use Dynamic RibbonBlack on a white background.Usage• Use the Dynamic Ribbon alone or as a connecting devicewith other design elements.• Do not alter the distinctive shape of the Dynamic Ribbonfrom the approved form as shown in the Brand Standards.• Do not crop the Dynamic Ribbon more than 10% fromeither end.• Do not overlap the Dynamic Ribbon more than 5% whenusing it with other Brand Elements or graphics.• Do not cross a section of the Dynamic Ribbon with adesign element in a manner that obscures the identifying“thickest-thin-thick” rhythm of its form.• If approved usage of the Dynamic Ribbon excludes theCoca-Cola Zero Logo, a ® must be included as shown onthis page.White Dynamic RibbonWhite on a black background.Silver White BlackDynamic RibbonSilver on a white background with ®.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and Standards_Dynamic RibbonLock-up Specifications2.26The Lock-up of the Dynamic Ribbon and Coca-Cola Zero Logocreates a perfectly balanced tension between Brand iconsthat represent both modernity and heritage.Align hyphen with the “z” in ZeroSpace Ratio Between the Coca-Cola Zero Logo and RibbonWhen using the Coca-Cola Zero Logo with the DynamicRibbon, the space between the two must be “hyphen height”– i.e., equal to the height of the hyphen connecting “Coca”and “Cola.”• The Coca-Cola Zero Logo is always centered over themiddle of the Dynamic Ribbon.• The Dynamic Ribbon and the Coca-Cola Zero Logonever overlap.4hSpace between the Zero and Ribbon = hCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
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Page 6 and 7: Strategic Overview 1.02What is a Br
Page 8 and 9: Strategic Overview 1.04Who Should U
Page 10 and 11: Strategic Overview 1.06Design Princ
Page 12 and 13: Strategic Overview 1.08Strategic Fr
Page 14 and 15: Identity Standards:Core Brand Eleme
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Page 56 and 57: Packaging Design Standards 3.01Cont
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Horizontal
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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