brand-identity-guidelines-coca-cola-zero-1

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Signage Design Standards_Vertical Format 6.08Vertical Format: Customizable SignsUse the Contour Bottle, with its distinctive curvilinear form,for executions of this format.Always apply the Design Standards for the Contour Bottle(iconic Symbol or Photo) as provided in the Core BrandElements and Standards chapter (2.0).• Always place the customizable area at the bottom of the sign.• The text of the custom message should be set in the GothamMedium font. Refer to the Typography section in the CoreBrand Elements and Standards chapter (2.0) for typographyusage standards.• The customizable area must extend the full width of the signwhile not exceeding one quarter of the total sign height.• Surround the Contour Bottle with clear space that is, at aminimum, the x-height of the “a” in “Coca.” This clear spacearea is shown to the right as ‘x.’• The Contour Bottle must always be shown in its entirety andnever be cropped.• The shape of the Contour Bottle must always remain the same.• Maintain proper scaling of the Contour Bottle when resizing itfor various sign dimensions.• Never use a 2D Coca-Cola Zero Logo on the ContourBottle Symbol.• The background color must always be black; the ContourBottle Symbol must be white with the Coke Red and blackCoca-Cola Zero Logo. No other colors, even if they’re in theBrand color palette, are to be used.• The Contour Bottle Symbol is the preferred artwork, but theContour Bottle Photo may be utilized when refreshment cuesare necessary.xSuperMarketClear SpaceSuperMarketSuperMarketCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Signage Design Standards_Pitch Boards 6.09Pitch BoardsPitch boards offer a high-visibility, repeat-impression touchpointfor the Brand in sports venues and stadiums. Applying theDesign Principle of Bold Simplicity is key for signage in theseenvironments, as all boards need to:• Create on-site awareness from 30-40 meters(about 120 feet) away.• Maximize impact when viewed at a distance, whether live oron television.• Be consistent in appearance, regardless of size variationsacross venues.Use the precisely optimized compositions of theCoca-Cola Zero Logo and Contour Bottle (iconic Symbol orPhoto), provided on the next page, for Pitch Board designs.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
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