brand-identity-guidelines-coca-cola-zero-1

Packaging Design Standards_Graphic Design Standards_Printing Coke RedPrinting Black on Clear Shrink Wrap3.10To ensure bold, impactful multi-packs on clear shrink wrapsubstrates, follow the guidelines and ink measurementsoutlined in the print specifications below.Shrink Wrap SubstratePrint a single lay down of white prior to a double bump ofblack ink to achieve the proper color intensity.Printed Black Ink StandardsMatch to the black Global Color Standard visually for HTLand ACL.For more guidance please refer to:• The Color Measurement, Evaluation and Calibration pageslater in this section; and• The Specular Reflectance Curve information in the ColorPalette section of the Core Brand Elements and Standardschapter (2.0).Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009