brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_Dynamic RibbonColors, Usage2.25Colors• For sustaining executions, use only silver.• Do not use patterns or other fill in lieu of the approvedsolid colors.Exception• For media in which color is not an option (e.g., a black-andwhiteprint ad), use the restricted-use Dynamic Ribbon asshown at right.Dynamic RibbonSilver on a white background.Restricted-use Dynamic RibbonBlack on a white background.Usage• Use the Dynamic Ribbon alone or as a connecting devicewith other design elements.• Do not alter the distinctive shape of the Dynamic Ribbonfrom the approved form as shown in the Brand Standards.• Do not crop the Dynamic Ribbon more than 10% fromeither end.• Do not overlap the Dynamic Ribbon more than 5% whenusing it with other Brand Elements or graphics.• Do not cross a section of the Dynamic Ribbon with adesign element in a manner that obscures the identifying“thickest-thin-thick” rhythm of its form.• If approved usage of the Dynamic Ribbon excludes theCoca-Cola Zero Logo, a ® must be included as shown onthis page.White Dynamic RibbonWhite on a black background.Silver White BlackDynamic RibbonSilver on a white background with ®.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009