brand-identity-guidelines-coca-cola-zero-1

Packaging Design Standards_Graphic Design Standards_Package Archetype 3.06Package Archetype: ThematicPanel order may change by market; revise order as needed.Front Panel: Fixed• The Coca-Cola Zero Logo must always be present and appearas shown at right.• The Dynamic Ribbon* must be present on all labels exceptACL where vertical space is limited.• The Dynamic Ribbon is optional on the aluminumContour Bottle.• Do not move, resize or alter the Coca-Cola Zero Logo andRibbon or their placement relative to one another.• Do not overlap more than 5% of the Coca-Cola Zero Logo or theRibbon with a thematic design.Middle Panel: Flexible• The Dynamic Ribbon must appear, but may be slightly shiftedto the right or left.• The Coca-Cola Zero Logo is an optional design element and maybe replaced by thematic designs on this panel only.• Do not overlap more than 5% of the Coca-Cola Zero Logo or theDynamic Ribbon with a thematic design.Front Panelwebaddresshere.comContent LineMiddle PanelDescription: xxx xxxx xxxxxxxxx xxxx xxxxLegal Text: xxx xxxx xxxxxxxxxx xxxxx xxxxx xxxxxxxx xxx xxxxBack PanelIngredients: xxxxx xxxxxx xxx xxxxx xxx xxxxx xxx xxxxx xxxxx xxxx xxxxxxx xxxx xxx xxxx xxx xxxx xxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxVisit www.Coca-Cola.comBack Panel: FixedAlways include these elements:• Coca-Cola Zero Logo• Nutritional information• Recycle symbol• Product barcode* While typically known as the Dynamic Ribbon, the legal trademarkname is Dynamic Ribbon Device. Consult with your local legalcounsel for usage guidance.Description: xxx xxxx xxxxxxxxx xxxx xxxxLegal Text: xxx xxxx xxxxxxxxxx xxxxx xxxxx xxxxxxxx xxx xxxxIngredients: xxxxx xxxxxx xxx xxxxx xxx xxxxx xxx xxxxx xxxxx xxxx xxxxxxx xxxx xxx xxxx xxx xxxx xxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxx xxxxwww.Coca-Cola.comwebaddresshere.comContent LineCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009