brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_Contour Bottle SymbolClear Space, Safe Area2.20Clear SpaceSurround the Contour Bottle Symbol with clear space thatis, at a minimum, the x-height of the “o” in “Cola.” This clearspace area is shown at right as ‘x.’The Contour Bottle Symbol must always be shown in itsentirety and never be cropped.Safe AreaThe safe area is only relevant for the Contour BottleSymbol’s position within the page; elements can surround itfor other executions.Clear Space ExceptionClear space can be omitted at the top for certain applications,such as fountain cups and stadium boardings. Do,however, keep the minimum clear space along the sides.Clear SpaceSafe AreaClear Space ExceptionCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009