brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_TypographyHeadlines and Body Copy2.35Headlines• Should always be set in lowercase type.• Should never be set in all caps.• Kerning -55.Body Copy• Should always be set with leading at +20% of the fontsize. For example, 10 pt. type with 12 pt. leading or9 pt. type with 11 pt. leading (as shown right center).• Should not be kerned more tightly or loosely than a“0” setting.• Should always use sentence-capitalization rules.• May align flush left, flush right or centered as appropriate.Pricing and Call-to-Action Copy• May vary in point size to create impact.• Call-to-action copy should always be set in all lowercase.• Currency symbols should be reduced to 60% of the totalheight of the numbers.• Use Gotham Medium for the offer and sub-head.• Use Gotham Bold for the price.gotham bold headlineGotham Book: 9 pt. type with 11 pt. leading.This is an example of how to set type for Coca-Cola Zero body copy.This is 9 pt. Gotham Book with 11 pt. leading. This is an example of howto set type for Coca-Cola Zero body copy. This is 9 pt. Gotham Bookwith 11 pt. leading.Gotham Book: 10 pt. type with 12 pt. leading.This is an example of how to set type for Coca-Cola Zero bodycopy. This is 10 pt. Gotham Book with 12 pt. leading. This is anexample of how to set type for Coca-Cola Zero body copy.This is 10 pt. Gotham Book with 12 pt. leading$3.99sub-headoffer$3.99sub-headCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and Standards_Typography2.36Don’tsDo not use fonts other than thosein the Gotham family for consumerfacingexecutions.decisions, decisions ...Do not use Arial in consumer-facingexecutions.Any font other thanGotham Boldas the primary font.Do not use any font other thanGotham Bold as the primaryheadline font.Don’t use Gotham Medium forbody copy. Don’t use GothamMedium for body copy. Don’tuse Gotham Medium for bodycopy. Don’t use Gotham Medium for body copy. Don’t useGotham Medium for body copy. Don’t use Gotham Mediumfor body copy. Don’t use Gotham Medium for body copy. Don’t use Gotham Medium for body copy.Don’t use Gotham Medium for body copy. Don’t useDo not use Gotham Medium forbody copy.Do not use Gotham Condensed.don’t use lowercase-only typography for longheadlines or sentences. don’t use lowercase-onlytypography for long headlines or sentences. don’tuse lowercase-only typography for long headlinesor sentences. don’t use lowercase-only typographyfor long headlines or sentences. don’t use lowercaseonlytypography for long headlines or sentences.don’t use lowercase-only typography for longheadlines or sentences.don’t use lowercase-onlytypography for long headlines or sentences.don’t use lowercase-only typography for longheadlines or sentences. don’t use lowercase-onlytypography for long headlines or sentences. don’tuse lowercase-only typography for long headlinesDo not use lowercase-only typographyor sentences. don’t use lowercase-only typographyfor long headlines or sentences.long headlines or sentences. don’t use lowercaseonlytypography for long headlines or sentences.don’t use lowercase-only typography for longheadlines or sentences.don’t use lowercase-onlytypography for long headlines or sentences.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Page 6 and 7: Strategic Overview 1.02What is a Br
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Page 12 and 13: Strategic Overview 1.08Strategic Fr
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Horizontal
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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