brand-identity-guidelines-coca-cola-zero-1

Recommendations

Info

Packaging Design Standards_Form Design Standards_Achieving the Contour BottlePET: Do’s3.35Black Threaded ClosureMust use a black threadedclosure on PET.Short Height ClosureMay use a black shortheight closure on PET.Roll-fed Shrink LabelMay use a roll-fed shrink label.Roll-fed LabelMay use a roll-fed label.Petaloid BaseMay use a petaloid base.Clear PETMay use clear PET.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Georgia Green ColorMay tint PET Georgia Green.Recycled PETUse highest RPET contentfeasible.Confidential: December 2009
Packaging Design Standards_Form Design Standards_Achieving the Contour BottlePET: Don’ts3.36EmbossedLogoEmbossedRibbonNo FlutesFlutes must always be present onglass PET executions. They are adefining feature of the Contour Bottleand are technically feasible.Replacing FlutesFlutes must never be replaced withother shapes or textures.Straight WaistDo not eliminate the Pinch Waist.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Page 1 and 2:
Coca-Cola ZeroBrand Identity and De
Page 3:
ContentsPlease note that updates to
Page 6 and 7:
Strategic Overview 1.02What is a Br
Page 8 and 9:
Strategic Overview 1.04Who Should U
Page 10 and 11:
Strategic Overview 1.06Design Princ
Page 12 and 13:
Strategic Overview 1.08Strategic Fr
Page 14 and 15:
Identity Standards:Core Brand Eleme
Page 16 and 17:
Identity Standards: Core Brand Elem
Page 18 and 19:
Page 20 and 21:
Page 22 and 23:
Page 24 and 25:
Page 26 and 27:
Page 28 and 29:
Page 30 and 31:
Page 32 and 33:
Page 34 and 35:
Page 36 and 37:
Page 38 and 39:
Page 40 and 41: Identity Standards: Core Brand Elem
Page 56 and 57: Packaging Design Standards 3.01Cont
Page 58 and 59: Packaging Design Standards_Graphic
Page 60 and 61: xxxx xxx xxxxPackaging Design Stand
Page 80 and 81: Packaging Design Standards_Form Des
Page 110 and 111: Point-of-Sale Design Standards 4.0(
Page 112 and 113: Signage Design Standards 6.0Coca-Co
Page 114 and 115: Signage Design Standards 6.02Overvi
Page 116 and 117: Signage Design Standards_Square For
Page 118 and 119: Signage Design Standards_Horizontal
Page 120 and 121: Signage Design Standards_Vertical F
Page 122 and 123: Signage Design Standards_Pitch Boar
Page 124 and 125: Fleet Design Standards 7.0Coca-Cola
Page 126 and 127: Fleet Design Standards 7.02Overview
Page 128 and 129: Fleet Design Standards 7.04Fleet: G
Page 130 and 131: Bottler NameFleet Design Standards_
Page 132 and 133: Fleet Design Standards_Fleet: Appli
Page 138 and 139: Trademark Usage Requirements 8.0Coc
Page 140 and 141:
Trademark Usage Requirements 8.02Tr
Page 142 and 143:
Identity Standards Management Team
Page 144 and 145:
Identity Standards Management Team
Page 146:
Coca-Cola Zero | Brand Identity and
show all

brand-identity-guidelines-coca-cola-zero-1

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?