brand-identity-guidelines-coca-cola-zero-1

Recommendations

Info

Fleet Design Standards 7.02OverviewBy virtue of their size, fleet graphics are some of the Brand’smost visible expressions of identity. Since our System both ownsand controls this potent medium, fleet graphics bring ampleopportunity – and responsibility – to maximize their impact.This chapter provides the standards for doing so, in particular:• Applying graphics in a proper, consistent manner to all fleetvehicles (trucks, vans and automobiles), and• Ensuring that fleet graphics continuously and consistentlyconnect with consumers, whatever the environment andcircumstance.Approved digital files of the Core Brand Elements andcustomizable graphics for Fleet are available on the DesignMachine website at www.coca-coladesignmachine.com.Please use only the approved versions supplied there.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Fleet Design Standards 7.03Fleet: Graphic ArchetypeThe design of fleet graphics must always follow an establishedarchetype that is iconic, bold, simple and without Brandmessaging. This approach:• Ensures that all vehicles used by Bottlers ofThe Coca-Cola Company make a unified visual impression.• Ensures that the Brand Identity is experienced consistentlywithin the totality of touchpoints.• Maximizes impact at all times, even when both our vehiclesand consumers are in motion relative to each other.• Provides a simple, uniform approach for implementation.The archetype for fleet graphics is based upon the following:A. The Coca-Cola Zero Design Principles of Bold Simplicityand the Power of Black.B. Discerning use of these Core Brand Elements, as shownin this chapter:• Coca-Cola Zero Logo• Contour Bottle (iconic Symbol or Photo)• Black and Coke RedThe following pages in this chapter provide standardsfor applying the archetype to key types and sizes offleet vehicles.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Page 1 and 2:
Coca-Cola ZeroBrand Identity and De
Page 3:
ContentsPlease note that updates to
Page 6 and 7:
Strategic Overview 1.02What is a Br
Page 8 and 9:
Strategic Overview 1.04Who Should U
Page 10 and 11:
Strategic Overview 1.06Design Princ
Page 12 and 13:
Strategic Overview 1.08Strategic Fr
Page 14 and 15:
Identity Standards:Core Brand Eleme
Page 16 and 17:
Identity Standards: Core Brand Elem
Page 18 and 19:
Page 20 and 21:
Page 22 and 23:
Page 24 and 25:
Page 26 and 27:
Page 28 and 29:
Page 30 and 31:
Page 32 and 33:
Page 34 and 35:
Page 36 and 37:
Page 38 and 39:
Page 40 and 41:
Page 42 and 43:
Page 44 and 45:
Page 46 and 47:
Page 48 and 49:
Page 50 and 51:
Page 52 and 53:
Page 54 and 55:
Page 56 and 57:
Packaging Design Standards 3.01Cont
Page 58 and 59:
Packaging Design Standards_Graphic
Page 60 and 61:
xxxx xxx xxxxPackaging Design Stand
Page 62 and 63:
Page 64 and 65:
Page 66 and 67:
Page 68 and 69:
Page 70 and 71:
Page 72 and 73:
Page 74 and 75:
Page 76 and 77: Packaging Design Standards_Graphic
Page 78 and 79: Packaging Design Standards_Graphic
Page 80 and 81: Packaging Design Standards_Form Des
Page 110 and 111: Point-of-Sale Design Standards 4.0(
Page 112 and 113: Signage Design Standards 6.0Coca-Co
Page 114 and 115: Signage Design Standards 6.02Overvi
Page 116 and 117: Signage Design Standards_Square For
Page 118 and 119: Signage Design Standards_Horizontal
Page 120 and 121: Signage Design Standards_Vertical F
Page 122 and 123: Signage Design Standards_Pitch Boar
Page 124 and 125: Fleet Design Standards 7.0Coca-Cola
Page 128 and 129: Fleet Design Standards 7.04Fleet: G
Page 130 and 131: Bottler NameFleet Design Standards_
Page 132 and 133: Fleet Design Standards_Fleet: Appli
Page 138 and 139: Trademark Usage Requirements 8.0Coc
Page 140 and 141: Trademark Usage Requirements 8.02Tr
Page 142 and 143: Identity Standards Management Team
Page 144 and 145: Identity Standards Management Team
Page 146: Coca-Cola Zero | Brand Identity and
show all

brand-identity-guidelines-coca-cola-zero-1

Create successful ePaper yourself

Delete template?

Save as template?