brand-identity-guidelines-coca-cola-zero-1

Recommendations

Info

Identity Standards: Core Brand Elements and Standards_Arden SquareColors2.29There is only one color execution for the Coca-Cola ZeroArden Square: Coke Red, white and silver on a blackbackground, as shown at right.ExceptionFor media in which color is not an option (e.g., a black-andwhiteprint ad), use the restricted-use Arden Square: whiteon a black background, as shown at far right.ExceptionBlack Coke Red Silver WhiteBlackWhiteCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and Standards_Arden SquareClear Space, Minimum Size2.30Clear SpaceSurround the Arden Square with clear space that is, at aminimum, the distance from the bottom of the “o” to the top ofthe “C” in “Coca.” This clear space area is shown at right as ‘x.’Minimum Print Size• For the Arden Square: at least 17.767 mm(.6995 inches) wide.• For the TM: at least 1 mm (.04 inches) in diameter.Minimum Onscreen Size• Display the Arden Square at least 112 pixels wide andthe ® at least 6 pixels in diameter.• Always view PDFs of the Brand Standards at 100%for proper reference.TM Scaling• Apply the The Coca-Cola Zero Logo TM scaling rulesspecified on the ‘Clear Space, Minimum Size, TM Scaling,Cropping’ page in this chapter.Clear Space = x DistanceMinimum Print SizeMinimum Onscreen SizeCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
Page 3: ContentsPlease note that updates to
Page 6 and 7: Strategic Overview 1.02What is a Br
Page 8 and 9: Strategic Overview 1.04Who Should U
Page 10 and 11: Strategic Overview 1.06Design Princ
Page 12 and 13: Strategic Overview 1.08Strategic Fr
Page 14 and 15: Identity Standards:Core Brand Eleme
Page 16 and 17: Identity Standards: Core Brand Elem
Page 56 and 57: Packaging Design Standards 3.01Cont
Page 58 and 59: Packaging Design Standards_Graphic
Page 60 and 61: xxxx xxx xxxxPackaging Design Stand
Page 80 and 81: Packaging Design Standards_Form Des
Page 92 and 93:
Packaging Design Standards_Form Des
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Point-of-Sale Design Standards 4.0(
Page 112 and 113:
Signage Design Standards 6.0Coca-Co
Page 114 and 115:
Signage Design Standards 6.02Overvi
Page 116 and 117:
Signage Design Standards_Square For
Page 118 and 119:
Signage Design Standards_Horizontal
Page 120 and 121:
Signage Design Standards_Vertical F
Page 122 and 123:
Signage Design Standards_Pitch Boar
Page 124 and 125:
Fleet Design Standards 7.0Coca-Cola
Page 126 and 127:
Fleet Design Standards 7.02Overview
Page 128 and 129:
Fleet Design Standards 7.04Fleet: G
Page 130 and 131:
Bottler NameFleet Design Standards_
Page 132 and 133:
Fleet Design Standards_Fleet: Appli
Page 134 and 135:
Page 136 and 137:
Page 138 and 139:
Trademark Usage Requirements 8.0Coc
Page 140 and 141:
Trademark Usage Requirements 8.02Tr
Page 142 and 143:
Identity Standards Management Team
Page 144 and 145:
Identity Standards Management Team
Page 146:
Coca-Cola Zero | Brand Identity and
show all

brand-identity-guidelines-coca-cola-zero-1

Create successful ePaper yourself

Delete template?

Save as template?