brand-identity-guidelines-coca-cola-zero-1

Bottler NameFleet Design Standards_Fleet: Application Standards for Graphics and Decals 7.09Route TrucksSide Graphics• Show the Coca-Cola Zero Logo and the Contour Bottle on bothsides of the trailer.– Use either the Contour Bottle Symbol or Contour BottlePhoto on route trucks, but never both on the same panel.• Position the Coca-Cola Zero Logo on the far left side of thetrailer; position the Contour Bottle upright on the far right sideof the trailer.– The space between the Coca-Cola Zero Logo and ContourBottle will vary with the trailer length.• Both graphics should be of equal height.Front Graphic• Center the Coca-Cola Zero Logo in the black space on the“cab over” portion above the windshield.• As the Coca-Cola Zero Logo is the only graphic identificationwhen the truck is viewed directly from the front, be sure tomaximize its visibility above the cab.AddressCity, State ZipRear Graphic• The Contour Bottle is the preferred graphic for the rear panelof the trailer.− Use either the Contour Bottle Symbol or Contour BottlePhoto on route trucks, but never both on the same panel.• Position the Contour Bottle upright and centered in the blackspace, ensuring equal space on each side of the decal.• If vertical space is limited (e.g., trucks with lift gates), theCoca-Cola Zero Logo may be used instead, centered in theblack space with equal space on each side of the decal.Refer to the prior page, ‘Application Standards for Graphics andDecals,’ as needed.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009