brand-identity-guidelines-coca-cola-zero-1

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Identity Standards Management Team and Process 9.03Standards Management Process and AccountabilityGlobalGroupBusiness UnitBottler/LocalStandard(Brand, Design and Legal)Amplification(Brand, Design and Legal)Localization(Brand)Execution(Commercialization)• Uphold and train Groups on Identityand Design Standards• Uphold and train Business Units onIdentity and Design Standards• Uphold and train Bottlers on Identityand Design Standards• Responsible for implementingStandards in Bottler/Local Projects• Responsible for implementingStandards in Global Projects• Responsible for implementingStandards in Group Projects• Responsible for implementingStandards in Business Unit Projects• Responsible for implementing andrenewing Identity and DesignStandards• Review and record exception requestsfrom Groups• Review and record exception requestsfrom Business Units• Deny exception requests or approvefor escalation to Global• Review and record exception requestsfrom Bottlers or other local entities• Deny exception requests or approvefor escalation to Group• All Exception Rights are approved atGlobalCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards Management Team and Process 9.04Brand Standards CouncilThe following are the primary contacts for reporting roll-out and adoption plans for the BrandStandards. Where exception requests have a valid business case attached and will not live inmarket for more than 3 months, these contacts will also review exception requests as per theirroles defined on the previous pages. Emails to the Group should only come from that Group orBusiness Units within that Group.GlobalGroupBusiness UnitBottler/LocalStandard(Brand, Design and Legal)Amplification(Brand, Design and Legal)Localization(Brand) escalation to GroupExecution(Commercialization)Brand: Cristina Bondolowski,Derk HendriksenDesign: Todd Brooks,Lisa Motto,Vince VoronLegal: Danise van Vuuren-Nield,Bernadette DrankoskiEUG Brand: Regina Wurz-JanssensEUG Design: Karen FreamEUG Legal: Barry GerberEmail: brandstandards@eur.ko.comEAG Brand: Sedef Salingan SahinEAG Design: Elif TokatEAG Legal: Linda SpencerEmail: brandstandards@afr.ko.comLatAm Brand: Cynthia GonzalezLatAm Design: Guido RosalesLatAm Legal: Roxana PenagosEmail: brandstandards@la.ko.comPacific Brand: Shakir MoinPacific Design: Shakir MoinPacific Legal: Rachel PetersonEmail: brandstandards@apac.ko.comJapan Brand: Santiago BargagnaJapan Design: Hide MatsunagaJapan Legal: Hirotoshi AdachiEmail: brandstandards@apac.ko.comNA Brand: Caren Pasquale SecklerNA Design: Frederic KahnNA Legal: Jim Dudukovich/Pamela MallariEmail: brandstandards@na.ko.comCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Packaging Design Standards 3.01Cont
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