brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_BackgroundsBackgrounds: Flat Colors2.37Use the backgrounds shown at right to emphasize acommunication as well as the elements within it. Follow thestandards below to ensure consistency for the Brandwithin a functional, flexible range of applications.Black Background ColorBlack is the primary background color.• Use it in a simple and bold way to make an immediate andfamiliar connection with the consumer and leverage our‘ownership’ of black.Black backgroundWhite backgroundCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009