brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionFlutes: Do’s and Don’ts (section)3.49Section B Section C Section DFlatDo not use flat surfaces to define Flutes,as the form will seem faceted and sharp.ConcaveDo not use inward-arching Flutes asthey decrease hand comfort and hinderhigh-speed conveyance.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionPinch Waist: Do’s and Don’ts (format)3.50CorrectA flowing, symmetrical PinchWaist that is defined by arc(s).AngledDo not use an angularPinch Waist.AsymmetricalDo not use an asymmetricalPinch Waist.Mid Pinch AreaDo not eliminate the iconicquality of the Pinch Waist.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Identity Standards:Core Brand Eleme
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Page 110 and 111: Point-of-Sale Design Standards 4.0(
Page 112 and 113: Signage Design Standards 6.0Coca-Co
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Page 118 and 119: Signage Design Standards_Horizontal
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Page 122 and 123: Signage Design Standards_Pitch Boar
Page 124 and 125: Fleet Design Standards 7.0Coca-Cola
Page 126 and 127: Fleet Design Standards 7.02Overview
Page 128 and 129: Fleet Design Standards 7.04Fleet: G
Page 130 and 131: Bottler NameFleet Design Standards_
Page 132 and 133: Fleet Design Standards_Fleet: Appli
Page 138 and 139: Trademark Usage Requirements 8.0Coc
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